Imagene Labs is at the forefront of revolutionizing personal health and wellness through genetic insights. With its cutting-edge genetics analysis platform, it’s paving the way for businesses in healthcare, nutrition, beauty, and fitness to offer products and services tailored to individual DNA profiles. According to David Klinzing, the new General Manager, alongside PR Manager Reza Harith, one of the standout features of Imagene Labs is its unique ancestry-based genetic risk scoring system. This innovative approach not only has a significant impact on service providers across Asia Pacific, Europe, and the United States but also marks a leap forward in personalized healthcare solutions. By harnessing the power of genetics, companies can now ensure that their offerings are as unique as every person’s DNA, truly personalizing the experience for everyone involved.
Please share your company’s history, its beginnings, and its development up to now
Founded in the bustling tech hub of Singapore, Imagene Labs emerged in 2016, setting a new course for the health and wellness industry. At its core, this innovative venture harnesses the power of DNA to unlock personalized insights into fitness, nutrition, skincare, and more. With an eye on prevention rather than cure, they dive deep into genetics to craft tailored recommendations that resonate with each individual’s unique biological blueprint.
However, their ambition doesn’t stop there. Imagene Labs extends its pioneering services beyond conventional bounds to explore longevity and youth talent—although these particular offerings navigate international waters due to regulatory constraints back home.
In an industry once skewed towards a narrow demographic slice, Imagene Labs stands out by embracing diversity head-on. Through cutting-edge bioinformatics techniques, they’ve shattered the one-size-fits-all mold. By considering a person’s diverse genetic makeup – whether North Asian or African American – they ensure everyone gets a seat at the table with highly accurate and inclusive results.
But what truly sets them apart is their commitment to turning insights into action. Each report isn’t just a sheet of data; it’s a roadmap designed with practicality in mind—from exercise routines right down to custom supplements and skincare products crafted specifically for you.
With Imagene Labs, it’s not just about knowing yourself better but living your best life through science-backed precision.
Who are your usual customers?
Reza has carved out a niche in the global market with its innovative approach to health and wellness. The company boasts two primary ventures: Ori, a consumer-focused eCommerce platform accessible worldwide, and MySNP, which caters specifically to businesses such as clinics and spas. Leveraging cutting-edge technology, Reza’s solutions have found footing across diverse locales—from partnering with renowned fitness and spa chains in Asia to collaborations with healthcare systems and personalized wellness firms in the United States and Germany.
In an exciting development, Reza teamed up with the Asian branch of GNC, revolutionizing how nutritional supplements are purchased. This collaboration brings forth a smart shopping experience; for instance, if someone’s analysis suggests a need for certain supplements like creatine monohydrate or whey protein, these items are automatically compiled into a customized shopping list at GNC, streamlining the process.
Similarly engaging is Reza’s integration with Sephora. Through this partnership, customers receive skincare recommendations—such as products containing hyaluronic acid or Alpha Lipoic Acid—directly linked to their health profiles. Clicking on these suggestions leads customers to an already assembled selection of products tailored to their needs. It’s not just convenient but enhances the overall retail journey for consumers whether they shop online or in physical stores.
Balancing detailed vs. simplified test result reports
At the crux of our innovative Ori system lies the recognition of one’s heritage as a pivotal factor in personal wellness. Unlike standard approaches that apply a one-size-fits-all mentality, our method delves into your lineage to deliver advice that’s tailor-made for you. This unique aspect not only sets us apart but also marks our approach as patent-worthy. It’s not merely the algorithm at play here but the bespoke recommendations it churns out.
Commonplace health reports tend to skim the surface, often echoing the age-old mantra: « Exercise more, cut down on sugar, and ramp up your veggie intake. » While these tips aren’t wrong per se, they lack nuance. For instance, no two individuals are identical when it comes to building muscle or shedding fat; some might benefit from lifting heavier weights with fewer reps, while others see better results from lighter weights with higher repetitions. That’s where we step in, offering insights and suggestions so specific you’d think they were handcrafted just for you.
Digging deeper into what makes Ori special is our attention to detail concerning dietary needs based on genetic predispositions. Say goodbye to generic advice like « eat more carrots if you’re lacking vitamin A ». We go several steps further by pinpointing exactly what type of vitamin A your body can actually use effectively—down to advising which supplement brands contain it.
Our comprehensive reports are backed by input from a diverse team of experts including nutritionists and fitness trainers ensuring each piece of advice isn’t just scientifically sound but also practical and actionable.
A sneak peek into an Ori report reveals how each recommendation provided is directly linked back to your DNA — making every suggestion deeply personal and much more likely to work for you than general guidance available elsewhere.
How can you influence society?
In the near future, a significant transformation in consumer behavior towards smarter purchasing decisions is anticipated. The allure of popular trends, whether it’s memberships to trendy fitness programs like F45 and CrossFit or the latest dietary supplements endorsed by celebrities, currently drives many to spend without considering personal suitability. This trend extends to skincare products swept up in advertising waves, not necessarily tailored to individual needs.
However, this pattern is poised for change as consumers grow more discerning with their spending. The call for customization and personalization will likely influence brands to shift how they approach product design and marketing, moving away from a one-size-fits-all model towards offerings that cater more precisely to individual preferences and requirements.
The fitness industry provides an illustrative example of this shift. Personal trainers often adopt a trial-and-error method to identify effective workout plans for their clients, which can be both costly and time-consuming. A more personalized approach based on detailed understanding of one’s physical potential could enhance efficiency, save costs, and foster trust between service providers and clients.
Moreover, embracing customization at scale could revolutionize product development across various sectors. Initially viewed as cost-prohibitive by many businesses, personalized products have the potential to redefine supply chains and marketing strategies through hyper-targeting.
David underscores the value of informed decision-making facilitated by advances such as DNA profiling. Armed with specific insights into one’s genetic background doesn’t instantaneously transform lives but coupled with intentionality can significantly speed up progress towards personal goals. Understanding one’s unique biological makeup empowers individuals to make choices that are most beneficial for them rather than relying on generic advice or trending fads.
As we navigate these changes, it becomes clear that knowledge is power—power that enables us not just choose wisely but also live better lives aligned with our unique characteristics and aspirations.
What is needed for healthcare systems to adopt and utilize this information consistently?
In the United States, the healthcare landscape is undergoing a transformative shift towards preventative measures. Initiatives are being launched not just within the healthcare sector but by businesses aiming to enhance public health. Companies, particularly those in the food industry, are leveraging technology to tailor their product offerings based on regional dietary preferences and health requirements. This approach not only diversifies their market presence but also aligns with global health trends.
Interestingly, what began as an industry-led movement is now catching the eye of government entities. Recognizing they’re lagging behind in this proactive health approach, governments worldwide are starting to adapt. Singapore serves as a prime example where there’s a noticeable pivot towards prioritizing life quality over longevity. This has significant implications for policy-making and economic strategies, highlighting how societal well-being is increasingly becoming a collective responsibility.
Moreover, this shift indicates a broader realization that addressing symptoms post-emergence is less effective than preventing them from occurring in the first place. The collaboration between multinational corporations and governmental bodies reflects an emerging consensus: enhancing life quality through better nutrition and healthcare access can profoundly influence societal norms and policies.
This evolving mindset underscores the interconnectedness of commerce, public health policy, and individual lifestyle choices. It exemplifies how strategic investments in preventive care can reshape our approach to wellbeing at both individual and systemic levels—ultimately fostering societies where people don’t just live longer but lead healthier lives overall.
